D.O.G. Certified News


Subject(s): Retailer Spotlight

Sustainability.  It is a word tossed about in our culture for quite some time.  Yet, sustainability is more than just about we humans leaving a smaller carbon footprint.  For Brett Newton (store manager of My Pet Naturally), it means a commitment to an agrarian lifestyle where people, animals, and the land work in partnership with each other.

When speaking with Brett, you understand that he cares about all aspects of our world. He began as an interim hospice care worker. He then moved to Arizona and lived in a commune that practiced organic farming and repurposing existing items (bicycles, pallets, etc.) into usable items in the pursuit of sustainable farming.  Currently, Brett has two Shih Tzu rescues, a cat, and will soon be adding chickens. His heart lies in homesteading (organic agriculture) where the land and livestock can be incorporated with pet retail – a renewal of animal husbandry which promotes biodiversity and reverses climate change.

At Do Only Good (D.O.G.) Pet Food, we applaud Brett’s commitment to regenerative agriculture.  As part of the Pet Sustainability Coalition and a partner in their Positive Impact Program, it is our goal to be a company that intentionally respects the earth as well as the healing of our ecosystem for future generations.

The Massa family (who founded My Pet Naturally in 2010) sought to provide their customers with healthy and holistic products for their four-legged family members. They wanted to give the people in their neighborhood a place to bring their pets and learn about pet nutrition.  Per Brett, “this area of Santa Monica is highly walkable. Many of our customers meet each other while walking their dogs.” Brett often helps these customers by dispelling myths about dogs and the nutrition they need. The best part of Brett’s day is when pet parents bring in their dogs, and he sees the healthy changes in their pets. For Brett, “dog may be man’s best friend, but a dog will love you no matter what.  This relationship is a double-edged sword – it is up to you (the human) to do what is right.”

After meeting with the D.O.G. team, both Brett and the Massa’s appreciated our enterprising passion for our products and commitment to creating healthy food for dogs.   Brett said, “you guys made a great impression.  We valued that D.O.G. is a local company, and we believe in a rotational feeding system for pets. It’s been beneficial to our customers.”

We hope you take the time to visit the Massa Family, Brett, and their team at My Pet Naturally.  The store is located at 3240 Pico Boulevard in Santa Monica.  They are open every day from 9 am – 5 pm.  They also have walk-in nail trimming and grooming by appointment only.  You can also visit their website at or give them a call at (310) 477-3030.

AAFCO; Association of American Feed Control Officials logo; D.O.G. Certified and Do Only Good (D.O.G.) Pet Food membership
APPA; American Pet Products Association logo; D.O.G. Certified and Do Only Good (D.O.G.) Pet Food membership
WPA; World Pet Association logo; D.O.G. Certified and Do Only Good (D.O.G.) Pet Food membership

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